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30.07.2009 20:17:20

Investors Network Team

What if Google could buy your business?

In recent times Google has been responsible for numerous aquisitios of businesses of various sizes. We've all heard of the huge amounts being talked about totaling almost almost unimaginable sums for businesses that don't really seem to have many assets or provide many products.

Young, albeit mostly popular businesses like Blogger, Feed Burner, Picassa Web Album, dodgeball.com and of course You Tube to name a few have all been acquired. But what have your business could be next? What is Google looking for? What type of business would they concidder buying and how would they even become aware of your business?

"Google has a clearly defined revenue stream, and that's online advertising. So anything to drive users to the site is positive for Google," said David Garrity, managing director at New York-based investment bank Caris & Co.

"You can argue that they're looking at the path Yahoo! has broken, and it's a good one to follow," said Garrity. "But you could also argue that Yahoo! is moving at a much more rapid pace and that Google has a lot of catching up to do."

Analysts also feel Dodgeball plays into an important strategic initiative in the paid search market: attracting local advertisers.

There basically seem to be 7 criteria you need to consider: